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Cookie bouquets blooming at Brewer shop
Flowers are wonderful, but cookies are edible, says Lori Tibbetts, the owner of and florist for Brewer Floral & Gift, which began selling homemade cookie bouquets …
Read more on Bangor Daily News

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Fruit Basket from Edible Arrangements


Image by SheepGuardingLlama

Fruit Basket from Edible Arrangements


Image by SheepGuardingLlama

by SheepGuardingLlama

Edible Arrangements Int’l. Inc. Franchise Review

The Edible Arrangements Int’l. Inc. was founded by tariq Farid and his brother in the year 1999. Tariq Farid took a loan of ,000 and started his own flower shop. The shop was situated at East Haven, Connecticut. After seven years in the business of being a florist; Tariq Farid had a brilliant idea of developing gift boquets that can be eaten actually. The first store of Edible Arrangements Int’l. Inc. started delivering fresh fruits sculpted like flowers, in the year 1999. There was no looking back, since.

The Franchise Of Edible Arrangements Int’l. Inc.

The Edible Arrangements Int’l. Inc. started franchising in 2001. In 2006 Edible Arrangements Int’l. Inc. gave the franchisees oportunity to offer fruit salads, smoothies and juices beside the fruit boqquets. The head quarter of the Edible Arrangements Int’l. Inc. is at Wallingford, Connecticut. The Edible Arrangements Int’l. Inc. is a privately held company with fifty employees. They had 745 franchises through out the length and breadth of US; along with franchises at Canada and other foreign countries. Currently the demand for their product has spurrned Edible Arrangements Int’l. Inc. to go for major expansion. They are looking for franchisees in the US and other off shore countries with the offering of exclusive territories.

The Cost Of Setting Up The Franchise

The Edible Arrangements Int’l. Inc. do not finance the franchise fee, Inventory cost, revivable accounts cost or payroll cost. However, they pay for the start up cost and equipment cost for third parties and not the in-house. The total investment to create the franchise varies. A minimum cost of ,54,920 is required to set up the franchise; where as the maximum cost can go up to ,98,005. The Edible Arrangements Int’l. Inc. does have a franchise fee. The franchise fee for Edible Arrangements Int’l. Inc. is twenty five thousand dollar. It charges a royalty fee at the rate of five percent. The terms of agreement is for ten years and can be renewed.

The Qualification And Operations For The Potenetial Franchise Owner

There are no liquid cash requirement for setting up a franchise with the Edible Arrangements Int’l. Inc. The potential franchise owner suitably should have some general business experience to flourish in the trade and run the franchise efficiently. Ijnterestingly twelve percent of franchise owners at Edible Arrangements Int’l. Inc. have more than one unit in their name. The Edible Arrangements Int’l. Inc. is very paricular about the franchise ownership and they don’t allow absentee ownership of the franchise. All frinchisees of the Edible Arrangements Int’l. Inc. are operated by the owners. The Edible Arrangements Int’l. Inc. has set the minimum number of employees at a franchised unit to be four.

The Training And Support Offered

The Edible Arrangements Int’l. Inc. offers training at their headqurter for a week. The next session of one week training is held at the Franchise’s location and another one week on job training is conducted by the Edible Arrangements Int’l. Inc.. The Edible Arrangements Int’l. Inc. is never away from their franchisees. Ongoing support is provided through the internet, toll free call lines, purchasing cooperatives and field operations. National media advertisements, regional advertising, Ad slicks and Co-op advertising are conducted to extend marketting support to the franchisees.

A great product and good brand name with market visibility is continuously creating demand among the consumers. The Edible Arrangements Int’l. Inc. franchise is a safe bet to hang on to.

www.ediblebouquets.co.uk – An edible bouquet or arrangement of fresh fruit, made to order and arranged and presented like a bouquet of flowers but in a basket. Or , chocolate dipped strawberries and chocolate covered strawberries or apple presented as a boxed gift. Edible Bouquets, bouquets, arrangements – Fresh fruit with or without chocolate. Strawberries, pineapple, oranges, honeydew melon, grapes, apples, cantaloupe. A unique gift for her and for him. Hade made fresh fruit baskets and boxed presentations for any occassion, wedding or corporate event.